Writing
Articles on marketing, confidence and commercial credibility, grounded in research with founders, CEOs and marketing leaders.
Latest articles
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Commercial Convergence
Marketing used to be the colouring-in department. In tech companies it now sits where sales, partnerships and demand generation meet, and that changes what a marketing leader is for.
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Why marketing leaders lose confidence in the boardroom
Marketing leaders are rarely short of skill. So why does confidence drain away when they sit down with the board, and what helps?