Early Career: Digital & Commercial Foundations

My grounding was in digital performance, CRM and conversion-led marketing within consumer and travel brands including Viking River Cruises, For Goodness Shakes and Interflora.

Working agency-side at Organic exposed me to complex commercial environments and global brands including Samsung, National Trust, Nectar and The Body Shop.

These roles developed a strong foundation in accountability, stakeholder management and commercial delivery.

Leadership & Organisational Design

Senior roles within large institutions such as Exeter College and Rotherham Metropolitan Borough Council provided experience in restructuring teams, leading organisational change and operating alongside executive leadership during periods of complexity.

Here, marketing was not simply about promotion, it was about institutional positioning, leadership alignment and structural maturity.

SaaS & Executive Marketing Leadership

My focus in recent years has been SaaS.

At Patchworks, reporting directly to the CEO, I repositioned the brand, integrated marketing and sales alignment, and built a marketing team structured for scale.

Currently Director of Marketing at Unity5, I operate at the intersection of revenue strategy, marketing architecture and executive reporting.

Across each stage of my career, one theme has remained consistent:
Marketing must earn, and sustain, its seat at the strategic table.

Research

Alongside my operating role, I research how founders and CEOs see marketing, and how confident marketing leaders feel at board level. It builds on my MSc in Psychology at Leeds Beckett University, where I studied self-reflection and perceived self-efficacy in people at work.

The work explores:

• How founders and CEOs judge marketing at board level
• Confidence and commercial fluency in marketing leaders
• What helps marketing earn trust in the boardroom

Be More Present is where I share that work.

I also work with SaaS founders and CEOs on marketing consultancy, on communications for awards, acquisitions and mergers, and on mentoring for founders, their teams and future marketing leaders. See how I work →