What We Are Exploring

This research focuses on:

• How senior marketers perceive their own commercial credibility
• The relationship between self-efficacy and board-level performance
• How CEOs and founders perceive marketing leadership
• The structural factors that accelerate or inhibit C-suite progression

The goal is practical insight, not theory for theory’s sake.

Understanding these dynamics benefits:

• Senior marketers aspiring to CMO roles
• CEOs building leadership teams
• Investors assessing marketing maturity within portfolio companies

Methodology

The study combines:

• Anonymous survey data from senior marketing leaders
• Qualitative insight from experienced CMOs
• Analysis of structural patterns within SaaS organisations

Initial findings will be published here.

Take Part

If you are a senior marketing leader, CMO, founder or CEO and would like to contribute to the study, I would welcome a conversation.

Your perspective will help shape a clearer understanding of marketing’s evolution at executive level.