Where I help most

• Pipeline you can explain to a board, not just report
• Positioning that holds up when an investor or buyer looks closely
• Board and investor reporting that shows what is working
• A marketing team built for the stage your business is at
• A business that looks as good from the outside as it is on the inside

What working together looks like

1. Understand. I start by listening to you, your team and your customers, and by looking at the numbers behind your pipeline.
2. Agree priorities. A short, honest view of what to fix first and what to leave alone.
3. Lead and build. I work alongside your team to put the plan into practice, with regular reporting you can take to a board.

Support for your team

I can also work directly with your marketing team, through coaching, planning sessions and structure reviews, so what we build stays in the business.

Ways to work

A monthly retainer for ongoing leadership, a fixed-scope project such as a marketing review or positioning work, or a one-off session. We agree the shape together, based on what the business needs.

Why me

I have 20 years across digital performance marketing, brand transformation and executive marketing leadership in SaaS. I believe marketing belongs at the strategic heart of an organisation, not at its edge. I also hold an MSc in Psychology, which shapes how I build confident teams.